• New EV platforms in 2025 onwards: Introducing “MB.EA” for medium-size vehicles, “AMG.EA” for performance vehicles, and “VAN.EA” for light commercial vehicles, while large EVs such as the EQE and EQS, will use the “EVA2” platform.
• Expanding EV portfolio in Thailand: Launching the “EQE 300” imported from Germany and the “EQS 450 4MATIC SUV AMG Dynamic,” the second locally assembled top-end luxury SUV following the EQS 500 4MATIC AMG Premium.
• Long-term production commitment: Extending Thonburi Automotive Assembly Plant’s contract by 10 years to support expanded local production, integrating global innovations to enhance Thai workforce capabilities.
• “StarFest Defining Electric” event: Inviting customers to explore all models and engage with influencers “Au Spin9,” “Sueching Jitsupa,” “Larm TechOffside,” and
“Cee Chatpawee.”
• “Worry Free” campaign: Special offers for customers purchasing electric vehicles, including financial packages, type 1 insurance, and MBSP programs.
Mercedes-Benz (Thailand) Co., Ltd. continues to solidify its position as a pioneer in luxury electric vehicles by introducing two new models: the “EQE 300” sedan, completing the EQE lineup with both sedan and SUV body styles, including a high-performance model from Mercedes-AMG, and the “EQS 450 4MATIC SUV AMG Dynamic,” a full-size, 7-seater luxury SUV following the EQS 500 4MATIC AMG Premium, which was the first locally assembled model produced on the EVA2 (Electric Vehicle Architecture) platform, designed exclusively for EVs. Hosting the “StarFest Defining Electric” event, where Thai customers can experience and test drive over 13 models of electric and plug-in hybrid vehicles from August 24-25, 2024, at Unformat Studio.
“Globally, Mercedes-Benz offered the electric vehicles in all segments from entry luxury to top-end luxury, including the vehicles from Mercedes-AMG and Mercedes-Maybach.
Additionally, we plan to develop new platforms for the next generation of electric vehicles and have invested in creating the new ‘eCampus’ in Stuttgart, Germany, the hub for high-performance battery cells development and innovative manufacturing processes to enhance electric battery technology, which will be used in future production.
In Thailand, Mercedes-Benz is the first luxury brand to assemble batteries for electric vehicles. It is also the first country outside Germany to assemble a flagship EV like the ‘EQS 500 4MATIC,’ which was launched in 2022. Since then, several other models have been introduced to the market, including the ‘EQB 250,’ ‘EQE 350 4MATIC SUV,’ ‘Mercedes-AMG EQE 53 4MATIC+,’ ‘EQS 450+,’ and the two latest models, the ‘EQE 300’ and ‘EQS 450 4MATIC SUV AMG Dynamic.’ In the future, we plan to launch other models, including locally assembled models through Thonburi Automotive Assembly Plant and fully imported models to meet the diverse needs of our customers. Mercedes-Benz is committed to being a key player in driving the electric vehicle industry and market in Thailand.”
Mr. Martin Schwenk, President and CEO of Mercedes-Benz (Thailand) Ltd.
EQE 300 and EQS 450 4MATIC SUV AMG Dynamic will come with a battery warranty covering 10 years or up to 250,000 kilometers*, along with the “Worry Free” package, offering special benefits for customers purchasing electric vehicles from Mercedes-Benz, including:
• Down payment for all models at 990,000 Baht, and for the EQE 300 model, installments start at 39,000 Baht per month*
• Free type 1 insurance (Mercedes-Benz Protection) for 3 years*
• Free periodic maintenance service and extended vehicle warranty (MBSP Easy Care & Extra Guarantee) for 5 years*
• Free unlimited DC charging services for 1 year through designated SHARGE charging stations**
*Terms and conditions apply as determined by Mercedes-Benz (Thailand) Co., Ltd. and Authorized Agents.
For more information about Mercedes-Benz models, visit www.mercedes-benz.co.th, any Authorized Mercedes-Benz Service Center nationwide, or follow updates on Facebook: Mercedes-Benz Thailand, IG: @MercedesBenzThailand, and LINE: @mercedesbenzth.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 166,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans, and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2023 it sold around two million passenger cars and 447,800 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with more than 30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological, and social effects of its business activities and looks at the entire value chain.
• New EV platforms in 2025 onwards: Introducing “MB.EA” for medium-size vehicles, “AMG.EA” for performance vehicles, and “VAN.EA” for light commercial vehicles, while large EVs such as the EQE and EQS, will use the “EVA2” platform.
• Expanding EV portfolio in Thailand: Launching the “EQE 300” imported from Germany and the “EQS 450 4MATIC SUV AMG Dynamic,” the second locally assembled top-end luxury SUV following the EQS 500 4MATIC AMG Premium.
• Long-term production commitment: Extending Thonburi Automotive Assembly Plant’s contract by 10 years to support expanded local production, integrating global innovations to enhance Thai workforce capabilities.
• “StarFest Defining Electric” event: Inviting customers to explore all models and engage with influencers “Au Spin9,” “Sueching Jitsupa,” “Larm TechOffside,” and
“Cee Chatpawee.”
• “Worry Free” campaign: Special offers for customers purchasing electric vehicles, including financial packages, type 1 insurance, and MBSP programs.
Mercedes-Benz (Thailand) Co., Ltd. continues to solidify its position as a pioneer in luxury electric vehicles by introducing two new models: the “EQE 300” sedan, completing the EQE lineup with both sedan and SUV body styles, including a high-performance model from Mercedes-AMG, and the “EQS 450 4MATIC SUV AMG Dynamic,” a full-size, 7-seater luxury SUV following the EQS 500 4MATIC AMG Premium, which was the first locally assembled model produced on the EVA2 (Electric Vehicle Architecture) platform, designed exclusively for EVs. Hosting the “StarFest Defining Electric” event, where Thai customers can experience and test drive over 13 models of electric and plug-in hybrid vehicles from August 24-25, 2024, at Unformat Studio.
“Globally, Mercedes-Benz offered the electric vehicles in all segments from entry luxury to top-end luxury, including the vehicles from Mercedes-AMG and Mercedes-Maybach.
Additionally, we plan to develop new platforms for the next generation of electric vehicles and have invested in creating the new ‘eCampus’ in Stuttgart, Germany, the hub for high-performance battery cells development and innovative manufacturing processes to enhance electric battery technology, which will be used in future production.
In Thailand, Mercedes-Benz is the first luxury brand to assemble batteries for electric vehicles. It is also the first country outside Germany to assemble a flagship EV like the ‘EQS 500 4MATIC,’ which was launched in 2022. Since then, several other models have been introduced to the market, including the ‘EQB 250,’ ‘EQE 350 4MATIC SUV,’ ‘Mercedes-AMG EQE 53 4MATIC+,’ ‘EQS 450+,’ and the two latest models, the ‘EQE 300’ and ‘EQS 450 4MATIC SUV AMG Dynamic.’ In the future, we plan to launch other models, including locally assembled models through Thonburi Automotive Assembly Plant and fully imported models to meet the diverse needs of our customers. Mercedes-Benz is committed to being a key player in driving the electric vehicle industry and market in Thailand.”
Mr. Martin Schwenk, President and CEO of Mercedes-Benz (Thailand) Ltd.
EQE 300 and EQS 450 4MATIC SUV AMG Dynamic will come with a battery warranty covering 10 years or up to 250,000 kilometers*, along with the “Worry Free” package, offering special benefits for customers purchasing electric vehicles from Mercedes-Benz, including:
• Down payment for all models at 990,000 Baht, and for the EQE 300 model, installments start at 39,000 Baht per month*
• Free type 1 insurance (Mercedes-Benz Protection) for 3 years*
• Free periodic maintenance service and extended vehicle warranty (MBSP Easy Care & Extra Guarantee) for 5 years*
• Free unlimited DC charging services for 1 year through designated SHARGE charging stations**
*Terms and conditions apply as determined by Mercedes-Benz (Thailand) Co., Ltd. and Authorized Agents.
For more information about Mercedes-Benz models, visit www.mercedes-benz.co.th, any Authorized Mercedes-Benz Service Center nationwide, or follow updates on Facebook: Mercedes-Benz Thailand, IG: @MercedesBenzThailand, and LINE: @mercedesbenzth.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 166,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans, and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2023 it sold around two million passenger cars and 447,800 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with more than 30 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological, and social effects of its business activities and looks at the entire value chain.
