• Outstanding Benefits: Premium Comfort Drive, Longevity, Safety, and
EV Compatibility.
• Suitable for both conventional and electric vehicles: Responding to
the booming EV market, the tire is optimized to meet the specific requirements of electric vehicles.
• More Performance, Less Environmental Impact: The tire’s environmental footprint is decreased by 6%(1), in line with the Michelin Group’s “All Sustainable” strategy.
Michelin, the world’s leading tire company and manufacturer of life-changing composites and experiences, has recently launched MICHELIN Primacy 5 for passenger cars and crossovers of all engine types, with the “Confidence Made to Last” tagline. As a significant upgrade to its predecessor, MICHELIN Primacy 4,this new tire comes with key innovations for greater performance and lower environmental impact.
Soraphong Channarukul, Commercial Director B2C, Siam Michelin Co., Ltd., revealed: “The new MICHELIN Primacy 5 is developed to meet the evolving demands of modern vehicles, while reducing environmental impact. Modern vehicles, particularly hybrids and electric vehicles, place increased demands on tires, due to their increased horsepower and higher weight. The tire’s construction has therefore been optimized to handle these demands. The improvements in wear life and rolling resistance contribute to lower running costs, while the sustained wet grip performance ensures safety throughout the tire’s extended life. For our targeted customers, all these benefits not only enhance the driving experience, but also serve as excellent values for investment – making MICHELIN Primacy 5 their choice for driving with confidence.”
The new MICHELIN Primacy 5 boasts outstanding benefits including: Premium Comfort Drive, thanks to a new tread pattern design featuring the MICHELIN Silent Rib Gen-3 technology that helps reduce vibration, giving great noise reduction, for a quiet and comfortable drive(2), ultimately providing a smooth and relaxed feeling while on the road;
Excellent Longevity, with 24% more mileage compared to other premium brands(3), due to long lasting sculpture for wet, optimized lateral groove edges, and MaxTouch technology that maximizes contact with the road and evenly distributes the forces of acceleration, braking and cornering to deliver longer tread life, without compromising safety — allowing customers to enjoy their adventures over an extended period, while getting the most value out of their tires;
Safety on Wet Roads for Longer, with 8% (when new) and 13% (when worn) shorter braking distance than other premium brands(4), thanks to Functional Elastomers 3.0 featuring MICHELIN EverGrip and MICHELIN EverTread Technologies that optimize water evacuation, providing excellent wet braking performance — ensuring a secure journey for the drivers and their loved ones; and EV Compatibility, with a high performance tread rubber compound that reduces the tire’s rolling resistance(5) by 13% to improve energy consumption — thus, helping to extend the electric vehicle’s battery range.
While making advances on performance, safety and comfort, the MICHELIN Primacy 5 is also more respectful to the environment – in line with the Michelin Group’s ambitious “All Sustainable” strategy. Its rolling resistance(6) is improved by 5%, and its longevity(7) is by 18%, which mean that the tire can be used until the legal tread depth — thus, generating less waste. By design, its environmental footprint is decreased by 6%(1).
In Thailand, the MICHELIN Primacy 5 is now available in 46 dimensions from 16 to 20 inches at Michelin’s authorized tire dealers across the nation. All 18-inch and above tires (21 dimensions) feature the next-level aesthetic with full-ring velvet sidewalls. For more information, please visit www.michelin.co.th.
(1) Environmental footprint & Tire road wear particles: In comparison with MICHELIN Primacy 4. Source : internal tests.
(2) Silence and comfort: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, using 225/50R17 on a
Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire Testing, Research and Innovation Center,
Chachoengsao, Thailand. MICHELIN Primacy 5 (new tire) compared to MICHELIN Primacy 4 and other premium
brands. (Silence and comfort – Thanks to the MICHELIN Silent Rib Gen-3 technology).
(3) Longevity: External tests conducted by DEKRA TEST CENTER, on Michelin’s request, using 205/55R16 on Golf VIII-5
doors in July 2024 at DEKRA Test Center, France. MICHELIN Primacy 5 lasted 24% longer than other premium brands in
average.
(4) Wet braking performance for new and worn tire: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin’s
request, from 80-0 km/h, using 225/50R17 on a Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire
Testing, Research and Innovation Center, Chachoengsao, Thailand. MICHELIN Primacy5 stopped 8% (new tire) and 13%
(worn tire) shorter than other premium brands in average. Worn tire means tire buffed on machine to the depth of 2 mm
remaining tread depth.
(5) Fuel efficiency – Rolling Resistance tests conducted on machine by Thailand Automotive institute, on Michelin’s request, in
November 2024 at Automotive and Tire Testing, Research and Innovation Center, Chachoengsao, Thailand using 255/50
R17. MICHELIN Primacy 5 has 13% of rolling resistance better than other premium brands in average.
(6) Fuel efficiency- Rolling Resistance tests conducted on machine by TÜV SÜD Product Service, on Michelin’s request, June
2024, on dimension 205/55 R16 91V, comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (94.7%).
(7) Longevity – External tests conducted by DEKRA TEST CENTER, on Michelin’s request, in July 2024, on dimension 235/45
R18 98W&Y on Tesla Model 3 comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (82%).
About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 132,200 people. (www.michelin.com)
• Outstanding Benefits: Premium Comfort Drive, Longevity, Safety, and
EV Compatibility.
• Suitable for both conventional and electric vehicles: Responding to
the booming EV market, the tire is optimized to meet the specific requirements of electric vehicles.
• More Performance, Less Environmental Impact: The tire’s environmental footprint is decreased by 6%(1), in line with the Michelin Group’s “All Sustainable” strategy.
Michelin, the world’s leading tire company and manufacturer of life-changing composites and experiences, has recently launched MICHELIN Primacy 5 for passenger cars and crossovers of all engine types, with the “Confidence Made to Last” tagline. As a significant upgrade to its predecessor, MICHELIN Primacy 4,this new tire comes with key innovations for greater performance and lower environmental impact.
Soraphong Channarukul, Commercial Director B2C, Siam Michelin Co., Ltd., revealed: “The new MICHELIN Primacy 5 is developed to meet the evolving demands of modern vehicles, while reducing environmental impact. Modern vehicles, particularly hybrids and electric vehicles, place increased demands on tires, due to their increased horsepower and higher weight. The tire's construction has therefore been optimized to handle these demands. The improvements in wear life and rolling resistance contribute to lower running costs, while the sustained wet grip performance ensures safety throughout the tire's extended life. For our targeted customers, all these benefits not only enhance the driving experience, but also serve as excellent values for investment - making MICHELIN Primacy 5 their choice for driving with confidence.”
The new MICHELIN Primacy 5 boasts outstanding benefits including: Premium Comfort Drive, thanks to a new tread pattern design featuring the MICHELIN Silent Rib Gen-3 technology that helps reduce vibration, giving great noise reduction, for a quiet and comfortable drive(2), ultimately providing a smooth and relaxed feeling while on the road;
Excellent Longevity, with 24% more mileage compared to other premium brands(3), due to long lasting sculpture for wet, optimized lateral groove edges, and MaxTouch technology that maximizes contact with the road and evenly distributes the forces of acceleration, braking and cornering to deliver longer tread life, without compromising safety — allowing customers to enjoy their adventures over an extended period, while getting the most value out of their tires;
Safety on Wet Roads for Longer, with 8% (when new) and 13% (when worn) shorter braking distance than other premium brands(4), thanks to Functional Elastomers 3.0 featuring MICHELIN EverGrip and MICHELIN EverTread Technologies that optimize water evacuation, providing excellent wet braking performance — ensuring a secure journey for the drivers and their loved ones; and EV Compatibility, with a high performance tread rubber compound that reduces the tire’s rolling resistance(5) by 13% to improve energy consumption — thus, helping to extend the electric vehicle’s battery range.
While making advances on performance, safety and comfort, the MICHELIN Primacy 5 is also more respectful to the environment - in line with the Michelin Group’s ambitious “All Sustainable” strategy. Its rolling resistance(6) is improved by 5%, and its longevity(7) is by 18%, which mean that the tire can be used until the legal tread depth — thus, generating less waste. By design, its environmental footprint is decreased by 6%(1).
In Thailand, the MICHELIN Primacy 5 is now available in 46 dimensions from 16 to 20 inches at Michelin’s authorized tire dealers across the nation. All 18-inch and above tires (21 dimensions) feature the next-level aesthetic with full-ring velvet sidewalls. For more information, please visit www.michelin.co.th.
(1) Environmental footprint & Tire road wear particles: In comparison with MICHELIN Primacy 4. Source : internal tests.
(2) Silence and comfort: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin's request, using 225/50R17 on a
Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire Testing, Research and Innovation Center,
Chachoengsao, Thailand. MICHELIN Primacy 5 (new tire) compared to MICHELIN Primacy 4 and other premium
brands. (Silence and comfort - Thanks to the MICHELIN Silent Rib Gen-3 technology).
(3) Longevity: External tests conducted by DEKRA TEST CENTER, on Michelin's request, using 205/55R16 on Golf VIII-5
doors in July 2024 at DEKRA Test Center, France. MICHELIN Primacy 5 lasted 24% longer than other premium brands in
average.
(4) Wet braking performance for new and worn tire: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin's
request, from 80-0 km/h, using 225/50R17 on a Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire
Testing, Research and Innovation Center, Chachoengsao, Thailand. MICHELIN Primacy5 stopped 8% (new tire) and 13%
(worn tire) shorter than other premium brands in average. Worn tire means tire buffed on machine to the depth of 2 mm
remaining tread depth.
(5) Fuel efficiency - Rolling Resistance tests conducted on machine by Thailand Automotive institute, on Michelin's request, in
November 2024 at Automotive and Tire Testing, Research and Innovation Center, Chachoengsao, Thailand using 255/50
R17. MICHELIN Primacy 5 has 13% of rolling resistance better than other premium brands in average.
(6) Fuel efficiency- Rolling Resistance tests conducted on machine by TÜV SÜD Product Service, on Michelin's request, June
2024, on dimension 205/55 R16 91V, comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (94.7%).
(7) Longevity - External tests conducted by DEKRA TEST CENTER, on Michelin's request, in July 2024, on dimension 235/45
R18 98W&Y on Tesla Model 3 comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (82%).
About Michelin
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies, and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries and employs 132,200 people. (www.michelin.com)
