- World premiere at the Consumer Electronics Show (CES) in Las Vegas: Continental and
Swarovski Mobility present innovative display for premium vehicles - Crystal Center Display with unique construction: Floating appearance of the screen
content in a precision-cut crystal body
- Advanced microLED technology ensures superior brightness and contrast
- Honored for outstanding product design with CES 2024 Innovation Award Honoree
Las Vegas, USA, January 8, 2024. Technology company Continental is showcasing its Crystal
Center Display for the first time at the Consumer Electronics Show 2024. In a world-first, the
premium automotive display is fully embedded in a stylish crystal housing – opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-
transparent look. The 10-inch display is based on the latest microLED technology that enables
unprecedented levels of brightness and contrast. The image-generating microLED panel is
suspended in an artfully composed crystal body, creating the illusion that the content displayed is
floating. The unique combination of the automotive display and real crystal was developed in
collaboration with Swarovski Mobility. For this solution, the technology company Continental was
honored with a CES Innovation Award Honoree for outstanding product design.
“With the Crystal Center Display as a key component, we want to turn the world of interior design
on its head and create an innovative focal point for premium vehicles of the future – one that grabs
attention and stirs emotions. We are moving away from the straightforward display of information
and elevating it to a highly personalized user experience,” said Dr. Boris Mergell, head of the User
Experience (UX) business area in Continental.
Focal point of the vehicle interior: exquisite design meets state-of-the-art display
technology
The three-dimensional crystal form turns heads with its unique facet cut developed in-house by
Swarovski Mobility and underlines the elegant appearance of the Crystal Center Display. The eye-
catching arrangement of the central information display gives automotive designers exciting new
ways to interpret the minimalist aesthetic in luxury car interiors.
The Crystal Center Display, as the key control element, is at the heart of the operating concept and
information playback. Its innovative design blurs the boundaries between technology and intuitive
interaction, as the semi-transparent and floating display brings in-car virtual assistance systems to
life in a way that has never been seen before. This puts interaction between human and vehicle
(the so-called human-machine interface) at the heart of an emotionalized brand experience.
Technology and design in symbiosis: collaboration with Swarovski Mobility
To bring this unique combination of technology and aesthetics to life, Continental has entered a
collaboration with Swarovski Mobility. This will allow the two companies to pool their resources and
leverage their expertise into a product that breaks new ground in terms of both design and
technology. Particular focus was placed on the volumetric crystal panel, which features distinctive
faceting created using special grinding techniques. The experts at the traditional Austrian company
succeeded in conceiving a delicate yet extremely durable crystal housing that meets the optical
and technical challenges of in-vehicle use. The tinted crystal element, striking and transparent,
allows the driver and passengers to see right through to the center console behind it. The elegant
overall look underscores the unique character and design.
“The Crystal Center Display is the result of a combination of production and process technologies
which together with Continental we implemented into an innovative new design element – one that
is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B
and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes
much more than just an interior design element – users experience it as a key interaction interface
in the vehicle.”
Cutting-edge microLED display technology for remarkable visual performance
A particular challenge faced by the engineers at Continental was to project the display into the
tinted crystal panel and merge everything into a seamless unit. This creates the illusion that the
content being displayed is floating freely in the crystal. To achieve this, the Crystal Center Display
employs advanced microLED technology. MicroLED displays feature self-illuminating pixels and
offer much greater brightness and superior contrast than comparable technologies. With the nextgeneration screen technology built into the Crystal Center Display, Continental is paving the way
for exciting new luxury interior concepts that could define cars of the future.
CES 2024 Innovation Award honoree for the Crystal Center Display
The symbiosis of premium crystal and leading-edge display technology was a big hit when the
Crystal Center Display debuted at the Consumer Electronics Show (CES) 2024 in Las Vegas. The
world-first from technology company Continental was short-listed as a CES 2024 Innovation Award
honoree in the category of “vehicle tech & advanced mobility”. The jury was impressed by the
innovative and minimalist design combined with the technical features of the display.
Continental at CES 2024
Continental will showcase its latest technologies at a private structure exhibit in Central Plaza
across from the Las Vegas Convention Center from Tuesday, January 9 through Friday, JanuaryThe technology company has numerous solutions that highlight mobility innovations, from the
road to the cloud.
Continental develops pioneering technologies and services for sustainable and connected mobility of people
and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable
solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4
billion and currently employs around 200,000 people in 57 countries and markets
- World premiere at the Consumer Electronics Show (CES) in Las Vegas: Continental and
Swarovski Mobility present innovative display for premium vehicles - Crystal Center Display with unique construction: Floating appearance of the screen
content in a precision-cut crystal body
- Advanced microLED technology ensures superior brightness and contrast
- Honored for outstanding product design with CES 2024 Innovation Award Honoree
Las Vegas, USA, January 8, 2024. Technology company Continental is showcasing its Crystal
Center Display for the first time at the Consumer Electronics Show 2024. In a world-first, the
premium automotive display is fully embedded in a stylish crystal housing – opening up completely new possibilities to integrate minimalist luxury into car interiors with its frameless and semi-
transparent look. The 10-inch display is based on the latest microLED technology that enables
unprecedented levels of brightness and contrast. The image-generating microLED panel is
suspended in an artfully composed crystal body, creating the illusion that the content displayed is
floating. The unique combination of the automotive display and real crystal was developed in
collaboration with Swarovski Mobility. For this solution, the technology company Continental was
honored with a CES Innovation Award Honoree for outstanding product design.
“With the Crystal Center Display as a key component, we want to turn the world of interior design
on its head and create an innovative focal point for premium vehicles of the future – one that grabs
attention and stirs emotions. We are moving away from the straightforward display of information
and elevating it to a highly personalized user experience,” said Dr. Boris Mergell, head of the User
Experience (UX) business area in Continental.
Focal point of the vehicle interior: exquisite design meets state-of-the-art display
technology
The three-dimensional crystal form turns heads with its unique facet cut developed in-house by
Swarovski Mobility and underlines the elegant appearance of the Crystal Center Display. The eye-
catching arrangement of the central information display gives automotive designers exciting new
ways to interpret the minimalist aesthetic in luxury car interiors.
The Crystal Center Display, as the key control element, is at the heart of the operating concept and
information playback. Its innovative design blurs the boundaries between technology and intuitive
interaction, as the semi-transparent and floating display brings in-car virtual assistance systems to
life in a way that has never been seen before. This puts interaction between human and vehicle
(the so-called human-machine interface) at the heart of an emotionalized brand experience.
Technology and design in symbiosis: collaboration with Swarovski Mobility
To bring this unique combination of technology and aesthetics to life, Continental has entered a
collaboration with Swarovski Mobility. This will allow the two companies to pool their resources and
leverage their expertise into a product that breaks new ground in terms of both design and
technology. Particular focus was placed on the volumetric crystal panel, which features distinctive
faceting created using special grinding techniques. The experts at the traditional Austrian company
succeeded in conceiving a delicate yet extremely durable crystal housing that meets the optical
and technical challenges of in-vehicle use. The tinted crystal element, striking and transparent,
allows the driver and passengers to see right through to the center console behind it. The elegant
overall look underscores the unique character and design.
“The Crystal Center Display is the result of a combination of production and process technologies
which together with Continental we implemented into an innovative new design element – one that
is as impressive visually as it is technically,” explained Peter Widmann, Senior Vice President B2B
and Managing Director at Swarovski Mobility. He continued: “In this way, our crystal becomes
much more than just an interior design element – users experience it as a key interaction interface
in the vehicle.”
Cutting-edge microLED display technology for remarkable visual performance
A particular challenge faced by the engineers at Continental was to project the display into the
tinted crystal panel and merge everything into a seamless unit. This creates the illusion that the
content being displayed is floating freely in the crystal. To achieve this, the Crystal Center Display
employs advanced microLED technology. MicroLED displays feature self-illuminating pixels and
offer much greater brightness and superior contrast than comparable technologies. With the nextgeneration screen technology built into the Crystal Center Display, Continental is paving the way
for exciting new luxury interior concepts that could define cars of the future.
CES 2024 Innovation Award honoree for the Crystal Center Display
The symbiosis of premium crystal and leading-edge display technology was a big hit when the
Crystal Center Display debuted at the Consumer Electronics Show (CES) 2024 in Las Vegas. The
world-first from technology company Continental was short-listed as a CES 2024 Innovation Award
honoree in the category of “vehicle tech & advanced mobility”. The jury was impressed by the
innovative and minimalist design combined with the technical features of the display.
Continental at CES 2024
Continental will showcase its latest technologies at a private structure exhibit in Central Plaza
across from the Las Vegas Convention Center from Tuesday, January 9 through Friday, JanuaryThe technology company has numerous solutions that highlight mobility innovations, from the
road to the cloud.
Continental develops pioneering technologies and services for sustainable and connected mobility of people
and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable
solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4
billion and currently employs around 200,000 people in 57 countries and markets
