Caltex partners with Aroma Group affiliate to grow Chao Doi coffee shops at Caltex service stations


Sompratana Chermsirivatana, Vice President, Retail Business Development, Star Fuels Marketing Limited (SFL), a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, together with Kijja Wongvaree, Executive Director of Aroma Group which has K.V.N. as its affiliate and the owner of “Chao Doi” brand, recently hosted a press conference to announce the partnership to open “Chao Doi” coffee shops at Caltex fuel service stations, highlighting careful selection of raw material to the production of high quality roasted coffee and unique brew served at Chao Doi at a reasonable price. The companies aim to expand to 200 branches of “Chao Doi” coffee shop at Caltex service stations throughout Thailand within 5 years to accommodate the growing coffee consumption demand. The press conference held at Aroma Coffee District Bangkok was also attended by Shashank Nanavati, Executive Vice President, Commercial, SPRC, and Pathama Wongvaree, Chairman of Aroma Group.

Sompratana Chermsirivatana, Vice President, Retail Business Development, Star Fuels Marketing Limited (SFL), a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, together with Kijja Wongvaree, Executive Director of Aroma Group which has K.V.N. as its affiliate and the owner of “Chao Doi” brand, recently hosted a press conference to announce the partnership to open “Chao Doi” coffee shops at Caltex fuel service stations, highlighting careful selection of raw material to the production of high quality roasted coffee and unique brew served at Chao Doi at a reasonable price. The companies aim to expand to 200 branches of “Chao Doi” coffee shop at Caltex service stations throughout Thailand within 5 years to accommodate the growing coffee consumption demand. The press conference held at Aroma Coffee District Bangkok was also attended by Shashank Nanavati, Executive Vice President, Commercial, SPRC, and Pathama Wongvaree, Chairman of Aroma Group.

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